DESMORE // for denim lovers I found myself in the city of angels in the land of a million lights. EXPLORE

TEXTILE FACTORY // 1974

TEXTILE FACTORY // 1974

Designed in italy, sewn in the U.S.A. with japanese denim and a lot of love. 100% organic cotton. The cotton used in the making of this garment is organically grown and harvested.
Available now at SUSI HUB or, grab it online. Hurry up, we only have limited quantity.
Available now at SUSI HUB or, grab it online. Hurry up, we only have limited quantity.

JAPANESE DENIM

Woven on looms and made with superior fabrics and natural dyes. The result is a raw selvedge denim, which delivers unique appearance, colour and texture.

made with heart

Designed by a young team of Italian designers, who have updated and revisited the traditional denim processing techniques, to obtain an inimitable jeans trying to keep the environmental impact to a minimum.

Made with heart

Designed by a young team of Italian designers, who have updated and revisited the traditional denim processing techniques, to obtain an inimitable jeans trying to keep the environmental impact to a minimum.

Sewn in the U.S.A.

Two different types of washing, deep blue and light shadows, the right cut for a comfortable but not oversized fit. Tailored stitching and contrasting rivets, followed by our electric blue.

1974
L.A. Based

#1

Deep blue

#2

Light shadows

1974
L.A. Based

#1

Deep blue

#2

Light shadows

in the city of angels, in the
land of a million lights.

in the city of angels, in the
land of a million lights.

LOCALS ONLY

We went through the great California drought during the 70s and in the empty Los Angels pools we saw hundreds of tanned kids surfing without water, just with their bleached blonde hair, their skateboards and their ripped jeans. These are our people, this is our return and our goal.

in the city of angels, in the
land of a million lights.

LOCALS ONLY

We went through the great California drought during the 70s and in the empty Los Angels pools we saw hundreds of tanned kids surfing without water, just with their bleached blonde hair, their skateboards and their ripped jeans. These are our people, this is our return and our goal.

1974 L.A. Based

1974 L.A. Based

DOWNTOWN

It was 1974 and a small shop in the garage of the Desmore family came to life. Second-hand clothes, t-shirts, and jeans were the few things that were sold on Sundays. A way to spend time trying not to get bored, nothing more. Then a spark, which became passion, work and dedication.

1974 L.A. Based

1974 L.A. Based

Downtown

It was 1974 and a small shop in the garage of the Desmore family came to life. Second-hand clothes, t-shirts, and jeans were the few things that were sold on Sundays. A way to spend time trying not to get bored, nothing more. Then a spark, which became passion, work and dedication.
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